On-Page SEO Template you can use for optimizing any webpage, blog post, or product page. It includes the key elements for search engine visibility and better user experience:
So whether you want to keyword-optimize blog posts, ecommerce product pages, or local services pages, this template can help you get higher Google rankings.
Why Use a Template For On-Page SEO?
Over the past few years, on-page SEO has undergone significant transformation. In the past, optimizing your page just required four or five simple steps (such as ensuring that your keyword density was high enough). And you were essentially finished. Today? It takes far more work to optimize the content on your website. There are further steps. Also, those steps are more complicated than they were previously.
This template assists you in managing all the minor tasks required to optimize your content. It can be used as a checklist to ensure that you are fulfilling all the requirements set out by Google and other search engines.
Page Title (Meta Title)
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Length: 50–60 characters
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Include: Primary keyword near the beginning
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Example:
Affordable SEO Services for Small Businesses | YourBrand
Meta Description
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Length: 150–160 characters
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Include: Primary + secondary keywords, CTA
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Example:
Get affordable SEO services tailored for small businesses. Boost your rankings and grow your traffic today!
3. URL Structure
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Format: short, descriptive, includes keyword
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Example:
https://www.yourdomain.com/seo-services
4. Header Tags (H1, H2, H3…)
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H1: Only one per page, must include primary keyword
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H2–H6: Use for subtopics and structure
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Example:
5. Introduction Paragraph
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First 100 words: Use the primary keyword naturally
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Hook the reader with a problem-solution style
6. Content Body
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Use keywords naturally throughout
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Include:
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LSI keywords (related terms)
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Internal links (to your own content)
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External links (to high-authority sources)
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Example:
7. Images & Alt Text
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Filename: use keywords (e.g.,
seo-services.jpg
) -
Alt text: Describe the image with keywords
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Example:
8. Keyword Placement Checklist
Placement | Include Keyword? |
---|---|
Meta Title | ✅ |
Meta Description | ✅ |
URL | ✅ |
H1 | ✅ |
First 100 Words | ✅ |
Image Alt Text | ✅ |
Subheadings (H2+) | ✅ (if relevant) |
9. Schema Markup (Optional but Recommended)
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Use JSON-LD for:
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Articles
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Products
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Reviews
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FAQs
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Example:
10. Call to Action (CTA)
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Encourage user interaction
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Use clear and compelling language
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Example:
11. Mobile Optimization
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Responsive design
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Fast loading (use tools like Google PageSpeed Insights)
12. Technical SEO Essentials
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HTTPS enabled
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No broken links
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Proper redirects
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Sitemap.xml & robots.txt configured