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How do I select colors for my logo and website?

April 20, 2016

Color plays a big part in graphic design. The colors used in a design set a mood or drive home a point. It may demonstrate strength or compassion, weakness or fear. Thus, it is important to consider the message you want to deliver when selecting the base colors for your own logo design. Choose wisely and half your marketing job is done. Make a poor choice and you will regret the mistake. While you could always change colors later, it helps to get it right the first time to save you money in the long run.

Let’s take a look at some colors that you could consider for your logo design and explore some of the hidden meanings. The logo color chart below is not exhaustive, but covers a large cross section of industries, professions, trades, and qualities. If your business type is not on the list, then you should see one that is a close match. The color red for instance, refers to red and its close shades like dark red and light red or deep red and others. It does not specifically refer only to the shade of red shown below in the chart.

Black — construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, and tradesmen

Red — food, clothing, fashion, apparel, cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, and advertising

Green — medicine, science, government, recruitment, ecological-business, tourism, and human resources

Blue — medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, and corporate

Yellow — childcare, food and drink, entertainment, new technology, automotive, signs and banners, and e-commerce

Purple — body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, and occult

Brown — construction, animals, mining, veterinary, finance, real estate, and ecology White — medical, science, high-tech, and dental

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