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Google rolling out Material Design web-wide

April 20, 2016

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Since 2014, Google has been redesigning its apps and services according to its own Material Design principles. Yesterday it announced on its design blog that an upcoming release of its Chrome browser (version 49.2) will adopt Material Design as its default rendering.

Critically the new version of Chrome—dubbed Chrome MD—will override site-defined CSS in deference to the Material Design specification; colors, type, and even images will be rendered according to Google’s design language.

A pillar of the tech giant’s design strategy for almost two years, the leap to Material Design has proved successful for Google across its apps, and according to Google, imposing the design system on content displayed in its browsers will ensure a consistent and high-quality user experience for its customers:

We developed Material Design to provide our customers with the optimum user experience, and we believe they deserve that quality every time they use a Google product — Anjeet Singh, Asst. Director of Marketing Production, Google Design

In addition to rebranding the web in its own image, the primary impact of this update will be a radically faster web.

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