Email marketing has become one of the most powerful digital marketing strategies in Canada. As businesses shift more toward online growth, the demand for skilled email marketers continues to rise.
If you’re considering this career, you might be wondering: What is the email marketing salary in Canada? Let’s break it down.
Average Email Marketing Salary in Canada
According to the latest data in 2025, the average salary for an email marketing specialist in Canada ranges between CAD $50,000 – $75,000 annually. However, salaries can vary widely depending on experience, location, and industry.
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Entry-Level Email Marketers: $40,000 – $50,000 per year
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Mid-Level Specialists: $55,000 – $70,000 per year
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Senior Email Marketing Managers: $80,000 – $100,000+ per year
Companies in major cities like Toronto, Vancouver, and Montreal often offer higher salaries compared to smaller towns.
Factors Affecting Email Marketing Salaries in Canada
1. Experience & Skillset
The more experience you have, the higher your pay. Knowledge of automation tools (Mailchimp, HubSpot, Klaviyo), A/B testing, and analytics can boost your salary.
2. Location
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Toronto & Vancouver: Highest salaries
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Calgary & Ottawa: Above-average pay
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Small towns: Lower salary ranges
3. Industry
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E-commerce & Retail: High-paying roles due to large customer databases.
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Technology & SaaS: Competitive salaries for skilled marketers.
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Nonprofits & Education: Lower budgets, slightly less pay.
Job Roles & Career Growth in Email Marketing
👨💼 Digital Marketing Director
A Digital Marketing Director is the strategic leader who manages all digital channels, including email, SEO, paid ads, and social media. This role commands one of the highest salaries in digital marketing, often CAD $100,000+ annually, due to its responsibility for business growth and team leadership.
Email Marketing Manager
An Email Marketing Manager oversees the strategy and execution of email campaigns, often leading a small team. They focus on customer retention, engagement, and ROI optimization. In Canada, managers earn an average of CAD $65,000 – $85,000 annually, depending on experience and industry.
👨💼 Digital Marketing Director
An Email Marketing Specialist is responsible for creating, sending, and optimizing email campaigns. They handle tasks like automation, segmentation, A/B testing, and performance tracking. In Canada, specialists typically earn CAD $40,000 – $55,000 annually, making it a great entry-level role in digital marketing.
How to Increase Your Email Marketing Salary in Canada
H4: 1. Learn Automation Tools
Master platforms like HubSpot, ActiveCampaign, and Klaviyo.
H4: 2. Improve Copywriting & Design Skills
High-converting emails require both engaging writing and great design.
H4: 3. Get Certified
Certifications from HubSpot, Google, or CXL increase credibility.
H4: 4. Gain Data & Analytics Expertise
Employers pay more for marketers who can analyze performance metrics and optimize ROI.
Why Businesses in Canada Need Email Marketing
Email marketing generates an average ROI of 42:1 — meaning for every dollar spent, businesses can earn $42 back. This makes email marketing one of the most cost-effective strategies in Canada for building customer relationships and boosting revenue.
Final Thoughts
The email marketing salary in Canada shows how valuable this career has become in today’s digital-first economy. With the right skills, tools, and certifications, you can build a rewarding career in this field. Businesses investing in email marketing will see higher engagement, better conversions, and long-term growth.