Why Your Social Media Strategy Is Missing the Mark (And How You Can Fix It)
January 18, 2017
Today, a great Social Media Strategy is more important than you had ever anticipated. And for anyone who isn’t presently feeling the pain from its neglect, will eventually do. However, this enlightenment alone is of little good if Social Media Strategy tools aren’t utilized in the desired way. You may be an active player in this game, but the goal alone is not enough to help you slide by, and sooner or later you are bound to get penalized by it.
If you have been a part of the Social Media (SM) realm for quite some time now but are still waiting to wake up to a field day, read on to know why your business is missing the social media mark and how to avoid it:
1. Short-lived commitment
Social Media is fun to begin with, but one of the commonest pitfalls witnessed by businesses using social media is a swift decline in interest. Sans regular posts with increasingly useful content, followers will become disinterested and unresponsive. But this is a no-sweat affair. To ensure that you always keep your followers engaged, make social media account management part of your daily routine. Also, you do not necessarily have to spend hours, 10-20 minutes is all it takes to see a considerable difference. And for anyone who finds it difficult to commit, there are great SM management companies who can take care of everything on your behalf.
2. More is not always ideal
Your fans/ followers want to be updated with what’s latest but that does not mean you overload them with redundant stuff. While sharing memes and viral content are definitely a part of successful Social Media Strategy, they can’t be random. Posting too much or too little can kill your followers (not literally) and affect your business. Inform your followers, don’t intimidate them. Creating a perfect balance between how many number of posts you must share depends on how much interactive the content really is. For instance, social media channels of sports brands need to have instant updates, so in that case there is no limit to how much you can share because your followers want to know every bit of stuff happening in sports world.
3. Post and forget
If there is a lack of engagement from your end towards user comments/ questions, know that you’ve mastered the art of putting off your followers; and this is no good news. You must respect your followers’ time as much as you respect yours. If they are taking time to respond/ ask questions/ or seek advice – reciprocate, ALWAYS.
4. Cross platform posting
Another unforgivable mistake that businesses often make is posting the same content across platforms. While Twitter celebrates #, so many of them might make your Facebook post distasteful (and frankly speaking won’t make sense). Take some time to personalize your descriptors and omit those extra hashtags, adding a tinge of professionalism to them. Read about what’s trending and tweak the text to make it more presentable and relevant. This is of utmost importance to your Social Media Strategy.
5. Not fully milking profile features
Detailed pieces rarely catch anyone’s fancy on SM or they sometimes do. Incomplete profiles only speak of your lack of commitment. Whether it’s the ‘about me’ section on Facebook or your ‘bio’ on Twitter – this is your chance to tell the world what you do and how you do it; make it impressive and write your heart out.
6. Text-only posts
If you’ve been on SM yourself, this is a no-brainer that visually creative posts do better than regular texts. Visually rich content is bound to attract new followers and keep the existing ones entertained. Try and incorporate as many pictures, videos, graphics, infographics etc. in your posts to see a significant rise in engagement levels. This is one of the most useful traits of an effective Social Media Strategy and must be followed religiously.
Whether you own a local business or man a global enterprise, having a smart and robust Social Media Strategy will certainly help you grow your customer base and maximize profits. Steer clear of the above mentioned snares and use these easy fixes to repair a broken down social media campaign.