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Why Magento Is Preferred Over Other E-Commerce Platforms

November 6, 2017

Running an e-commerce business isn’t an easy task and requires you to put constant efforts and to strategize to develop a strong web presence that helps you give a competitive advantage. While several significant e-commerce platforms are present on the web, Magento best suit the need to develop medium and large e-commerce sites.

The platform offers everything that is required by a Magento web developer to construct an innovative and feature rich websites or online portals. Even if, you get stuck in carrying the Magento website development, you can easily find a reliable Magento Development Company to get your job done efficiently.

Below are top reasons that make Magento a reliable e-commerce platform:

1. Built For E-commerce

Magento was created primarily to serve e-commerce web development needs. Thus, the platform comes with all the essential features that help in setting up a great online storefront. Some of the best Magento features worth considering are layered navigation, built-in shopping cart options, wish lists, multi-store and several other features.

2. Flexibility

No matter how small or large your Magento web development project may be, you can quickly build customised solutions that work in sync with your e-commerce business needs owing to the flexibility of Magento platform. However, you need to choose the right Magento support to build something perfect and unique for your business.

3. It is Mobile-Friendly

We are living in the mobile-dominated era. And so, your e-commerce site needs to be optimised for the mobile users. Since Magento comes bundled with mobile-friendly features, you don’t need to worry much about making your web portal customised to serve mobile users needs.

4. Optimized For Search Engines

Every Magento install comes packed with built-in SEO features. The Magento powered sites are capable of handling huge page traffic, page indexing, duplicate content and so on.

5. Shopping Cart Options

Shopping cart is one of the most indispensable components of any e-commerce site, as it allows users to purchase their desired products from any e-store. With Magento, you do not depend only on third-party shopping cart options and instead can use the built-in carting solutions that allow customers to make purchases from a store.

6. Make Multi-store Management

Before the advent of the Magento platform, store owners couldn’t dream of managing multiple stores on their own. But that’s not possible with the help of Magento. In short, the platform enables users to manage multiple stores from one admin panel. Furthermore, a Magento store can also be built in a distinguished manner by choosing a unique product catalogue.

7. Compatibility With Google Services

Magento has proven itself as the leading e-commerce platform by providing several services of Google search engine giant. Put it simply, the platform is compatible with all the Google services like Google Analytics, Google Checkout, etc. Using such services, you can easily track the flow of traffic on your site.

8. Provide Detailed Reports on Website Performance

Magento helps administer e-commerce sites without much hassle compared to other available e-commerce platforms. This is because detailed reports the platform provide to users regarding their website performance.

9. Offers Plenty of Useful Add-ons

Every Magento installation offers tonnes of add-ons like extensions, templates, marketing tools that helps in developing a fully functional online store. The best part is that you can add any new extension or install a new template without impacting your site’s performance.

10. It’s Free and Open Source

Lastly, the open source nature of the Magento platform enables to edit and use the code of existing websites for creating your own e-commerce site. Additionally, it’s free of cost.

Conclusion

So, here are some of the biggest reasons that make Magento a popular choice among retail businesses for putting up their e-commerce site or web portals.

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