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Traditional festival of Japan

January 19, 2016


A traditional, local festival is held every fall in Shikoku, Japan. During the festival, locals carry something called a Taikodai — a 2 ton portable shrine decorated in gold. Craftsmen decorate the Taikodai with delicate yet bold embroidery, done in the shape of a golden Ark of the Covenant. The shrine is carried through town as a way to thank nature and the gods for the year’s abundant harvest.

Designer Yuta Takahashi got in touch to share this equally delicate identity designed for the festival.

Shikoku festival identity

“Various myths passed down through the ages are depicted through the elaborate embroidery, and the skill of the craftsmen is truly breathtaking. We selected one scene from a myth, and used Japanese methods like gold leaf covering and calligraphy, as well as modern design, to pay homage to these skilled craftsmen.”

Shikoku festival identity

Shikoku festival identity

Shikoku festival identity

Shikoku festival identity

Shikoku festival identity

The cards were hot-stamped by Seiwa Co., Ltd in Shikoku, Japan.

Shikoku festival identity

More from Yuta Takahashi.

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