Top Tips on How Graphic Design Can Engage Customers
July 8, 2017
There is no doubt that a strong visual appeal can maximize user engagement. The graphics of your website play a significant role in generating new leads, improving the rate of conversions, building a loyal customer base and increasing user engagement. This is the reason why many website designers concentrate more on user experience than other aspects of web design.
Graphic designs are more effective for engaging users because they can evoke strong emotions and convert visitors into customers. Here are some tips on how you can use graphic design to engage customers.
Choose Customer-Oriented Designs
Businesses can no longer categorize users into tech-savvy and technically challenged, and make no efforts to target the latter category. With increasing competition, you need to design websites that cater to the needs of your entire target audience. A product or service is categorized as inferior if its graphic appeal is poor. Hence, it is important to research the market and create designs keeping customer preferences in mind.
Graphic designs have a strong impact on your digital presence. In today’s highly competitive market, a graphic design can make or break your brand’s image and reputation. Hence, great graphic designs have many benefits as they introduce your brand effectively to customers. Great graphic designs are multi-purpose i.e. these can be used for generating leads, engaging customers and building new customer base.
If you don’t know much about graphic design, speak to someone who does. Get in touch with experts such as the graphic designers at Pelling who can help you market your business and improve your brand reputation by converting simple images into effective, profit-generating and multi-purpose graphic designs that speak for your brand’s value and principles.
For effective digital marketing, you need to engage diverse types of users from your target audience. For this, you need to generate the interest of users. We have discussed customer-oriented designs in the first point. This technique is useful for introducing a product or service to a specific market. However, if you are planning to engage different types of users, then stories can do a great job.
You can use brand stories or customer stories to engage users. You can also include illustrations, videos and animations in your graphics to make them more interesting.
Use Grids or Frames, Instead of Full Pictures
Incomplete information builds curiosity and interest among consumers. Choose small portions of pictures to use as frames or grids instead of showing full pictures. Hire professional graphic designers to make the images more professional and target specific.
Structure the Content for User
High quality content can add life to your brand. When placing content in your graphic designs, create stories or structures that can drive users towards an actionable approach. Look at the history of your competitor’s B2C communication and discover what customers are trying to gain/understand from their questions. Based on this, you can create an interesting content plan or structure. Include pictures and graphical illustrations to make your customer engagement process more impactful.
Use a Range of Visual Details
Customers can easily get bored of seeing the same type of content repeatedly. Visual content is very useful for engaging customers. Deliver variety and quality to your customers to maintain their interest in your brand. Use high quality stock images, write posts based on trending pictures and share them as simple posters on your social media pages. You can create infographics using free tools to cater to more sensitive audience groups that are looking for more information and details. Various other kinds of graphical media such as in-house photography, team pictures etc. can help ignite customer interest in your brand.
Incorporate Effective Animations
Animation is not only a hot trend in the digital market, but is also an effective tool for engaging customers. Animations can be used on your website, social media pages, apps and all other social media platforms. A well-designed animation can increase customer interest, attract new customers and engage existing customers effectively. Animations are useful for keeping visitors on your web pages by building their interest. This customer engagement technique is useful for e-commerce websites as well as social media shopping pages and groups.
Overall, quality graphic design can help maximize customer engagement while poor graphic designs can lead to increased bounce rate and unhealthy B2C relationships. To ensure that your graphic designs engage customers effectively, speaking to graphic design experts is the best option.