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The seven pillars of Albia

January 21, 2016


Savvy designed this relevant logo and identity for Albia, a new office building in the Santa María corridor in Monterrey, Mexico.

Albia logo animation

“The logotype, a symbol for the 7 iconic pillars that visually define and physically support the building, was designed with simplicity, elegance and efficiency in mind.”

Albia office building, Mexico

Depending on the client, it’ll often take skill to sell such a simple idea, even when the design is clearly an obvious fit.

Albia identity

Albia identity

The spacing between the wordmark and the “by Emblem Capital” tag (above) is too close for comfort, as if rushed at the last-minute, but on the plus side, the lockup rarely appears.

Albia identity

Albia identity

Albia identity

Albia identity

Albia identity

Albia identity

Albia identity

Albia identity

Albia identity

Albia identity

Albia identity

Albia identity

The colour palette is particularly fitting. It, and the paper stock, were chosen to complement the building’s textures and materials.

Albia identity

Albia identity

Albia identity

The man in the photo (above) is the late Agustín Landa Vértiz, the architect who designed the building. He died at the age of 63 earlier this year.

Albia identity

Albia office building, Mexico

Albia logo

It’s a symbol that ties in nicely with those other architectural logos.

See more from Savvy. On Twitter @SavvyStudio.

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