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The Original’s Sandal Brand Identity by Kiku Obata & Co.“Dr….

January 25, 2017




The Original’s Sandal Brand Identity by Kiku Obata & Co.


The Original’s Sandal Brand Identity by Kiku Obata & Co.


The Original’s Sandal Brand Identity by Kiku Obata & Co.


The Original’s Sandal Brand Identity by Kiku Obata & Co.


The Original’s Sandal Brand Identity by Kiku Obata & Co.


The Original’s Sandal Brand Identity by Kiku Obata & Co.


The Original’s Sandal Brand Identity by Kiku Obata & Co.


The Original’s Sandal Brand Identity by Kiku Obata & Co.

The Original’s Sandal Brand Identity by Kiku Obata & Co.

“Dr. Scholl’s asked us to tell the story behind their iconic sandal and reinvent its modern-day image to be relevant to a more sophisticated fashion audience. To do so, we wanted to convey the brand’s legacy of free-spirited fashion for intelligent rebels. We renamed the collection The Original’s Sandal and created a new brand marque that was silkscreened on shoe bags and used across printed matter. The typography visually expresses the nuances of the writing, playfully bringing to life select words and phrases.”

Kiku Obata & Company is a London and St. Louis based design consultancy specializing in identity, editorial and environmental design. Founded in 1977, the studio remains an intentionally small, design-led practice undertaking a diverse range of work in the fields of art, culture, commerce and the public realm. They specialize in establishing an organization’s identity and visual language across all communications and physical environments with the greatest attention to detail.

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