The Importance of Wearing Logo Clothing In the Corporate World
January 10, 2017
You normally see workers of a company, hairstylists of a salon, or salesclerk of a bookshop wearing the same clothes with logo on them. The logo is an important part of any garb. It is an identifying element. Look at those big names in the business. They all have staff members that wear logo uniforms. Logos are more than just for identification though. Consumers can quickly identify a company by their logo. Labels and logos are essential in marketing. Because a logo is an identifying element, its uniqueness is crucial to its purpose. Any resemblance to another logo creates confusion among customers and suppliers.
These are a few reasons why some companies opt for logo clothing. Logo is as important as the company name. People identify a company by its logo. It serves as a guide for consumers. Logo uniforms are important in the organization because these clothes make workers feel their importance in the company. Businessmen want to have a clear identity in the market and coming up with a logo is an important aspect of creating a marked identity. But logos are not only important in product packaging and labeling. Putting logos on company uniforms creates the right impact both to consumers and employees.
A company can have different branches but it should have a single logo in all its products, brochures, leaflets, and uniforms. That’s because a logo is a sole identification no matter if you have a branch in another city or another country. Logos on shirts, tunics, or uniforms of employees should match in color, size, and design no matter which branch they are working at. Customers can quickly spot differences in logo design and they usually will identify that design for a long time. Businessmen should not be quick in changing their logo.
It is always a perfect move to consult a clothes making company for logo uniforms to find out what logo designs may create the greatest impact for your company. This is especially important if you are having logo clothing and uniforms done for the first time. You have to keep in mind that there are two basic important aspects here and these are the logo and the clothing itself. Your employees can wear tunics or uniform shirts with or without logo, but imagine if they encounter a customer or client who happens to be wearing the same kind of shirt or suit. Other customers might mistake him for your employee. But you can save your customers from this troublesome confusion if your workers wear logo clothing. It is actually a basic thing in many companies and businesses around the world that their employees wear logo clothing.
Now a logo can be printed using paint or ink, or it can be embroidered on any part of the clothing. Usually, the former is offered at cheaper cost but many people don’t like the outcome of painted prints on shirts or tunics because the part will be troublesome during washing or ironing. Prints also wear off easily and become chipped after a while. In no time, print logos look dull and worn out. Worn out logos make your uniforms look frayed as well. On the other hand, embroidered logos look more elegant and they don’t wear off that easily since they are made of sewn threads that last much longer than paint or ink on the fabric.
Employers should also be concerned about the location of logos. The classic spot where logos are usually found is somewhere in the chest in either left or right side. You can also find big logos on the middle or on the back of the clothing. You can try having your logo on the lower corner on the front of the shirt or tunic or on the sleeve.