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The Food Field by Parámetro Studio“Organic food store located in…

November 17, 2016



The Food Field by Parámetro Studio

“Organic food store located in San Pedro GG, México. We created all the visual identity; from naming, packaging and all sales peripherals. For the color palette we wanted to avoid an obvious green palette so we used instead a set of  3 different shades of yellow which symbolize the dawn and start of a fresh new day. The logotype is accompanied by a simple and geometric icon that can be easily used to mark their wide range of edible products.”

Parametro Studio is a design studio based in Monterrey Mx and Mexico City, specialized in creative strategy, branding, digital media and architecture. It’s all about becoming something new and iconic.

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