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SŽDC by Studio Marvil

August 18, 2017


SZDC logo

SŽDC stands for Správa Železniční Dopravní Cesty in Czech — “The Railway Infrastructure Administration” in English. It’s currently the Czech Republic’s largest railway carrier, and the new monogram, designed by Prague-based Studio Marvil, is a massive improvement on the outgoing identity.

According to Pavel Zelenka, partner at Studio Marvil, the official name is nearly impossible to remember, even for native Czech speakers, so the designers aimed for a simple symbol that was easy to recall. It’s based on the letter Ž for Železniční (“railway” in English), and symbolises railway lines linked by a track switch.

SZDC logo

SZDC logo

SZDC logo

SZDC logo

SZDC logo

“We wanted to use a high contrast colour scheme. Deep blue is traditionally associated with railways in Czechia, and orange was a rational choice because it is not used by companies operating on Czech railroads. Cyan was added to expand the palette for web, animation and corporate clothing.”

SZDC logo

SZDC logoTypography from the Styrene Collection by Commercial Type.

SZDC logoThe SŽDC train livery that’s being replaced.

SZDC logo

SZDC logo

The new identity is currently being rolled out on print collateral and train livery, but is yet to appear on the SŽDC website.

Fantastic work, and a mark to last a lifetime.

See more from Prague-based Studio Marvil, established 1995. Via Brand New.



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