Significance of Website Navigation
July 7, 2017
A navigation menu or a menu bar of a website consists of a collection of links which help the users to go to different places on the site. You can see a navigation bar usually, in a horizontal or a vertical manner on the top of the web page and sometimes on the footer of the page.
A navigation is an important element of a site which helps the users to navigate the website in an appropriate manner. Moreover, if the navigation is clumsy, invisible, or disorganized, the user may get confused regarding where he wants to go on the site and may get driven in any hazy directions. The route or the flow of a website has to be always clear and clean so that it doesn’t confuse your user in their visit to your site.
Therefore, it is vital that your site navigation should be perfect and should guide your client in the right direction where he/she intends to go.
Let us take a look at some points which show that how effective and beneficial it is to have a perfect navigation menu on your website.
Increase in user visits and reduction in bounce rates
When you have a perfect navigation bar on your website, there we be a remarkable increase in your users and also, the bounce rate of your site will decrease. Moreover, when your users will increase, your sales are bound to increase.
On the contrary, if your visitors find it difficult to navigate, they will leave your site and thus, it will occur as a bounce rate. A bounce occurs when a visitor comes to your site and leaves from a single page only.
When you have a perfect navigation bar, it becomes easy for the user not only to navigate, but also to make any product purchases. It is through the different menu options, the user gets a clear idea as to where he can get to have a look at the products and services of your business. The different options under the menu tabs, your visitor will have a clear idea of your website and business. So, it is important to keep your navigation bar as clear as possible to turn your prospects into loyal customers.
Short and to-the-point
Today, with a fast life, everything has become faster and people also want everything instantly. In this situation, it is advisable that your menu options should be clear and short, so that the user doesn’t get confused or frustrated. Moreover, your navigation bar should have concise and clear categories for your products and services. The user will be easily able to find whatever they want from the categories.
Make it easy to find
Web users are impatient and they don’t wait to go through the whole website just to find a particular product or service they want. So, it becomes crucial that you keep your navigation, easy-to-find. Usually, it is either at the top of the web page or on the footer. It is definitely not the place to show your creativity too much. Make it as simple and easy as possible. Your site navigational elements should be such that the users should be drawn to make navigation and purchases.
Be specific in your navigation
It is advisable that you avoid generic phrases in your menu options and categories like “resources” and “tools.” It will frustrate the users as they will have to spend time in reading your phrases. Moreover, if the users have to click on multiple links for going to their desired product, it will frustrate them more, as everyone wants everything fast. So, it is preferable that you stick to specific names like “news” which will make it easy for your visitors to understand clearly.
Keep it minimal
Keep a minimum number of links because no user will want to go through multiple links just to see a product. When the user is being given so many links, they are going to get confused as to where to go first and what to click. It will leave your user frustrated and they will leave your site from the current web page, which will create a bounce rate. Moreover, it will also be difficult for them to remember the path through which they would have reached a particular place on your site.
Therefore, it is important that your navigation menu should have minimal links which will allow the user to have an easy navigation to your site. For example, as an alternative to using too many links, you can have a drop-down list of menu items which will make it easier for the user to select from. Also, it is difficult for the search engines to find your sub-menus, which the drop-down list makes easier.
Provide hints to the user
When the user visits your site, and once they click away from the homepage, they should be easily able to reach the homepage of the site. It means that you should provide clues to the user on every page of your site to return from where they had started. So, they don’t go lost on your website. For example, you can give a hint of returning to the homepage or the previous page with the help of highlighting it with a color or a clickable link to that particular page. You can give such clues to the users either at the top of the page or a particular section of the page.
Make sure you maintain the consistency of the links on every page. It means that you should place them in the same section on every page so that the user doesn’t have to find it.
Thus, a navigation menu of a website is as important as any other component of the site. So, make sure you are clear, specific, and consistent when it comes to designing your menu bar. Every web designing company should keep the points discussed above to retain their existing customers and turn their prospects into loyal clients.