Rewarding Marketing Ideas For Your Waxing Salon
January 8, 2018
Your waxing salon offers services that are appreciated for their results of less hassle, and smooth, silky skin. Marketing your waxing services is the first step in growing a successful waxing business. With a competitive marketing strategy you can set your business as top choice for services. Find out the most rewarding marketing strategies for your waxing salon.
Advertising on the Internet
Your salon offers unique services and techniques from sugaring, to strip waxing, to electrolysis. Most first-time customers are not aware of the differences between the services you offer and often use the internet to research waxing and salon services. Create a branded website so potential customers can quickly find out waxing salon, threading salon, or electronic hair removal clinic has to offer. Be sure your branded website includes a description of your services, your professional qualifications, and all of your contact information for questions and appointments. To further establish your site as a great resource and a great business, add a business blog that consistently updates with great new information and resources for customers. Enter your hair removal business in a variety of directories including local phonebooks. Most directories allow for customer reviews about service and products, making a great opportunity for your own customers to help promote your waxing studio.
Advertising in Print
Direct marketing to your potential and current customers is a great way to continue to build relationships and your salon brand. Most likely you already include some form of print advertising in your business, in the form of business cards. These are the first approach and should be used to market your business to everyone you meet. Another step in direct marketing and print advertising is sending out postcards to everyone that potentially meets your target market. Postcards are design with your waxing salon branding and a great promotional message that is sure to motivate new customers to check out your services. Use your postcards as a way to market your group deals, summer specials, and first time customer’s discounts. Referral cards are another way to build up your customer base with the most powerful form of marketing your business possesses…. word of mouth.
Advertising through Salon Signage
A professional salon should offer a storefront that appeals to customers and adds their sense of comfort when they visit your salon. Whether you specialize in eyebrow waxing and threading, full-body waxing, or laser hair removal, your customers instill a great amount of trust in your services and an impressive storefront can offer a comforting first impression. Use waxing salon window signs with professional designs to showcase your services. Add images of smooth hairless skin on vinyl decals in your business windows to add appeal to the services. Vinyl lettering offers a clean and professional appearance when use for your salon name, business hours, and positive slogan. Promotional window clings can be added to various windows inside and outside to emphasize certain services or promotions that your salon may be offering. For a bold advertising promotion, add a vinyl banner to your marketing campaign. Waxing salon banners increase the strength of your message with their bold design and large, impacting message. They are also a perfect way to grab attention with unmistakable signage.