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Packaging for The Changer by makebardo“For the visual identity…

June 27, 2017




Packaging for The Changer by makebardo


Packaging for The Changer by makebardo


Packaging for The Changer by makebardo


Packaging for The Changer by makebardo


Packaging for The Changer by makebardo


Packaging for The Changer by makebardo


Packaging for The Changer by makebardo

Packaging for The Changer by makebardo

“For the visual identity we’ve used the resource of a a ‘torn paper’ to follow the previous concepts such as ‘Discovering new flavours with the mixed’. We’ve created the sensation and experience of tearing the layers to discover something new and precious. To emphasise this idea, we used copper foil. We’ve achieved a unique design and well-defined graphics with a visual texture. Uncoated / Textured papers with a wonderful touch of copper foil and an embossing finishing lends the brand to distinction, impact and a crafted quality to the identity that reflects a personal approach to the brand.”

makebardo is a graphic design studio based in Queenstown, New Zealand. The studio practices contemporary visual communication specialising in packaging design, brand strategy and signage systems for national and international clients. They value human interaction. Their approach is defined by their engagement with the clients, working as a team. Both sides provide knowledge and experience to reach the desired goal.

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