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Oslo City Bike

May 8, 2017

One of this year’s winning logos at the D&AD Awards.

Oslo City Bike logo

“The identity is centered around a simple abstraction of a bike, whose main function is to present itself in an attentive but subdued manner. In channels where you interact with the service, the identity opens up. The logo comes to life in a lively character guiding you through the service; It’ll tell you if something is wrong, inform you of slippery roads and give you a high five after an ended ride. Product and brand are one and the same, designed to create a user-friendly experience.”

Designed by Heydays for Oslo City Bike.

Oslo City Bike logo

Oslo City Bike logo

Oslo City Bike logo

Oslo City Bike logo

See all winners from D&AD’s branding category, including two other particularly deserving marks — Heart & Stroke and Eero Aarnio Originals.

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