Michael Bierut’s sketches, January 2015.
“It wasn’t clever or artful. I didn’t care about that. I wanted something that you didn’t need a software tutorial to create, something as simple as a peace sign or a smiley face. I wanted a logo that a five-year-old could make with construction paper and kindergarten scissors.”
Michael Bierut recounts the designing of Hillary Clinton’s campaign logo, and the backlash against it, in I’m With Her, on Design Observer.
It’s just typical of media reaction to many high profile logos that, after the unveiling, yet before anyone knew the designer, a prominent magazine asked Michael to participate in an invitation-only contest to redesign what he’d already created.
Hillary logo variations by Karen Todd.