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Mozilla’s rebrand reaches the final four

September 22, 2016


Mozilla’s rebranding project has been going on the entire Summer. Now, as we head into the Fall, the company’s rebranding objective is nearing the final stretch. It’s heading into the long-awaited design-development phase with four, potential designs being the final candidates for the company’s new image.

In a new article on the Johnson Banks’ website (the design consultancy working with Mozilla on the rebranding) the company revealed that only four designs are now in the running for the new Mozilla logo, down from seven in August. In the next couple of weeks, these four choices are going to be narrowed down further still until the final brand-identify recommendation—whatever shape and form that takes—is unveiled in October.

The final, four candidates were selected based upon three, main criteria. They are:

  • The principles of good design;
  • Mozilla community feedback for the seven concepts unveiled in August;
  • Mozilla’s overall branding strategy.

Without further ado, here’s a quick look at the four finalists…

 

Protocol 2.0

So named because it symbolizes Mozilla’s role at the center of the web, Protocol 2.0 is a logo that essentially places the Internet http:// protocol right into the logo type mark. The beauty of Protocol 2.0 is the flexibility it affords: Mozilla has been experimenting with swapping out certain characters in this proposed work mark, so that emoticons and font characters could suddenly appear in the new logo.