Minimalist Web Design – Less is More, When Less does More
October 2, 2016
Minimalism is one of the most dominating styles of today- right from architecture, to design, to literature. It is a style used in almost every other form of art. People often confuse minimalism with absence of detail. Minimalism is certainly not a grand style, but it is also not an absence of detail or design either. Minimalist just focus on how much of useless content can be stripped away from an item without losing its key purpose and identity. Minimalism is simple in form and function, devoid of pointless decorations, yet lavish.
What exactly do we understand from Minimalist design?
The simplicity of minimalist web design may seem too simple, but it is under the surface that the real content lies. Don’t think minimalism is easier just because it is simple. It gets even more difficult because with fewer elements you still need to provide the same usage with less interface. The less-is-more attitude was first applied in architecture and then slowly moved on to other industries like- interior design, industrial design, and now web design. The basic idea was to eradicate any element that didn’t really contribute to the main purpose or function.
6 Elements to Consider in Minimalist Web Design
- Managing Space: Here, we are talking about managing the space between visual elements. More empty space means more emphasis on existing elements. By removing anything that doesn’t add function to the page’s purpose, we can make sure that the users have an easy and engaging experience. Managing the space helps in preventing the information from overwhelming the users. Managing the space does not mean removing so much that the users have to take the pain to search for the features they are looking for. This fundamental is also known as managing the Negative Space. Negative space is often called white space, but it doesn’t have to be white. You can use full-color backgrounds in order to invigorate empty spaces.
- Managing the background: Using large photos as backgrounds has become a trend in minimalist web design. These photographs add a touch of intimacy without dominating the main content. But the one important thing you need to remember while adding photographs is that the text on it should be easy to gather and photo should be in sync with the idea being presented.
- The type-setting: Typography helps in focusing on the content while preparing a much larger appealing visual. Using bold and interesting letterforms is an easy way to attract user’s attention. When the negative space is managed with the right kind of typography, the web design is sure to be notable and dramatic.
- Creating balance and contrast: Balance comes from the arrangement of the content in a given design, in a way in which it relates to their configuration. Balance can be symmetrical and asymmetrical. Symmetrical balance takes place when the weight is evenly distributed around a central, vertical or horizontal axis. Asymmetrical balance occurs when the weight is not evenly the distributed around a central axis. While balance refers to the sense of distribution of perceived visual weights that offset one another, contrast shows a distinct difference between elements of a form or composition; either visually or in the subject matter.
- Smooth navigation: In order to not confuse your customers and making work simple for them, you should try to make the navigation as simple and perceptive as possible. If you have a simple navigation, it will not confuse or distract your users from achieving their goals. Rather, it helps the user to focus and work effectively.
- Cutting down unnecessary designs: Ironically, simplicity is a bit more complex to explain in the context of web design. Simplicity is not only related to what a site looks like, but it is the overall experience a user gains from interacting with the site. To make a user’s experience easy, you need to make a design that is easy for him to understand. A very easy way of simplifying design is to cut down unnecessary elements or designs because these elements only tend to create problems on a page, rather than adding content to it.
Is Minimalist Design easy to crack?
Do you think building a minimalist website is as simple as taking out a few elements from it? Think again. Minimalism applies the theory of less is more, but less is more if only less does more. Minimalism requires detailing and expertise, and if not done properly can rebound as a site that is ugly and disadvantageous. If the principles of minimalism are carefully applied, it can help designers in creating alluring and compelling websites with fewer elements, while enriching user experience. Minimalism has been applied by many companies including Google, Apple, and Microsoft. A minimalist web design can be refreshing for a user who is used to over saturated digital ways.