Sandi Vincent collated a nice Flickr set of marks that appeared in publications between the fifties and early seventies. Here are a few that stood out for different reasons…
Near East Emergency Donations (NEED)
Look how needy those two ‘E’s are. By Arnold Saks/Peter Kramer. From the Graphis Annual 68/69.
Seen well before the 1986 version of the WWF panda. From Gebrauchsgraphik No. 3, 1956 (Sandi also shared an interesting set from this advertising/art magazine).
The lines mightn’t scale too well, but it’s the simple, relevant idea — Lucidity was a company that specialised in plastic/acrylic dimensional design and lighting fixtures. By Alan Mitelman. From Communication Arts, Volume 11, No. 5, 1969.
Reminiscent of the lovely Spratt’s ‘dog’. By Gil Drexhage. From 1967 Communications Arts, Vol. 9 No. 6.
No words needed. By Julian Swift. From Graphis Annual 67/68.
Timeless (mentioned previously). By Gerald Barney (disputed, I’m unsure). From the Graphis Annual 66/67.
Full set here.
More vintage design (old vehicle wordmarks) in the archives.