June 20, 2017
Growth is the idea behind any business. In order for a business to grow, it should be able to market its services or products to customers. A service without a brand or logo is like a child without a name. However beautiful or talented a child may be, it is the name which brings the recognition. It is a similar story for a brand.
In order to create a unique identity, branding of a product or service is very important. The first step in branding will be the creation of a logo. Logos are simply graphic representations or symbols of a company name, trademark or abbreviation and are used for instant recognition. A logo derives its meaning from symbolism and there is nothing conveyed directly. However in symbolism lies the power to attract and showcase the product or company might. A good logo must be instantly recognisable, must inspire trust, loyalty, admiration and an implied superiority. A good logo is basically a great concept or company value perfectly executed to convey the meaning in layman terms.
There are a lot of logo designers around but it is only the special ones who can creatively think out of the box, who will make a difference to your business. Nowadays, a number of websites are also available wherein the logos can be created online and this has helped many small and medium enterprises.
When designing a logo, consistency must be maintained so that it is easy to impress the human mind. It must be meaningful and easily recognisable as a symbol to stay in the minds of potential clients. Logos must be unique and be designed to stand the test of time since the entire business revolves around a logo. Further, the logo as such must be scalable since it is likely to be used that it in any place right from a letterhead to a bill board during the course of marketing. In the aesthetic sense, a unity is required among the different elements and good colour contrast in order to be easy on the eyes.
Thus logo design is a complex process defining the very soul of your business. Further, client requirements and company values must be clearly understood and the industry and competitors must be researched in detail before work is started.
In many cases, the customers are so carried away by the Logo and brand that they simply forget who is exactly behind it. It is this blind trust that should be gained and in many cases, it is the logo and the recognition that commands more money than the brand or service itself. Honesty is thus very important as it will take even lesser time for the brand to be hated by individuals if the product quality does not match customer expectations.