The winners in the latest Brandemia Awards have been announced. My pick from the 10 categories is this symbol for the fourth centenary of the death of Cervantes, the famous Spanish writer.
Designed by Mucho, the monogram is based on Cervantes’ iconic throat ruff.
Miguel de Cervantes, 1547-1616
From the Mucho portfolio…
“The brief asked to focus the corporate image on the figure of Cervantes, and detach it from his most famous pieces like Don Quijote, a reference which has been used in many occasions for similar identities. On top of this the symbol or logo had to be easily understood by a very big audience, and also have a great capacity for printing and reproduction under all kinds of circumstances by a big range of institutions and corporations.”
The Ministerio de Educación of the Spanish Government hired Mucho following a portfolio pitch. I’ve had quite a few recent requests for free work so it’s at least something to see a pitch based on existing portfolios.
Catch all Brandemia winners.