Incredible Web Design Trends to Expect in 2017
December 18, 2016
The time is quickly passing and the year 2016 is about to end soon. The thoughts have also started to drift towards the upcoming emerging web design trends that expect in 2017.
Today, creative minds are striving hard to keep the industry up-to-date with new styles, designs, and trends. People have their eyes on 2017 and what new trends could it bring for the designers to adopt. You must look ahead – 2017 – where the real trends of tomorrow lie in wait.
Interactive Web Storytelling
Stories have been considered as the best and most natural way to direct information among humans. Through storytelling, we can share information, knowledge and express emotions as well.
So, an effective storytelling website requires in-depth planning and wonderful user interface design. Once it’s done accurately, it can create a strong emotional connection between the brand and the visitor.
We all know that every website has one story to tell; however, web designers need to make use of visual storytelling in order to give rich and unique experiences. However, storytelling using a website can be quite a difficult endeavor; however, it is not impossible. Moreover, you need to be careful and skillful to portray your story successfully.
Responsive web design is one such approach, which suggests that design and development should respond to the users’ behavior and environment based on the screen size, platform, and location.Responsive web design is the ability for a website to automatically adapt to different screen sizes on varied devices that become trend now. Every year, many new technologies are introduced and it is expected to grow in 2017.
It is expected that age-responsive design will gain rage, where content will adapt to particular users based on the age and proficiency. According to the competency of the user, navigation menus, color schemes, font sizes, etc. will be adjusted.Apart from this, responsive web design is not only about adjustable screen resolutions and automatically resizable images, but it is a whole new way of thinking about the design.
Talking about semi-flat design, it is a minimalistic design approach, which mainly underlines usability. It mainly features open space, clean, crisp edges, bright colors and two-dimensional/flat illustrations.Microsoft was the first one to apply this design style to its interface that was seen by some as a backlash against the popular skeuomorphic design, which Apple kicked off with its iOS interface.
Rather than converting a real-life object like calendar into small realistic illustration, advocates of flat design recognize applications with simple and icon-like pictures. Moreover, flat design is a lot easier for users to know the websites, navigate, and access it. Its structured layout and crisp visuals develop visual maturity that speed-up loading times.
According to Wikipedia, Parallax scrolling is one such technique in web design in which the background images move by the camera slower than foreground images, creating an illusion of depth in a 2D scene and adding to the immersion.
Moreover, Parallax scrolling allows the foreground and background to scroll at varied speeds, giving the viewer the illusion of in-depth. It is also used in website storytelling and product demonstration. Each day, the computers and related technology are improving at handling such effects and we can expect to see more and more websites using this technique. If you wanted to see parallax in action, you can check out Peugeot’s hybrid graphic novel that mentioned earlier or The Boat.
However, The Boat is much like the hybrid graphic novel that is mainly based on a story written by Name Le. The more you scroll, the more story you will get to know and different website elements fall into place in order to illustrate the events taking place.
Stock Photography and Illustrations
Now, it is expected that stock photography and illustrations will rule the web design industry in 2017. All you need to do is reverse image search on a stock image in order to see how many other websites are using the same images.
With various towns and cities in the countries it’s still unlikely you will have the same imagery as your competitors. Now, it becomes a lot easier than ever to take good quality photos on your mobile phone; therefore, over the next few years, people will rely more on their own photos that they wanted to feature on the website.
Other industries like solicitors and other professional service companies will continue with using stock images of people shaking hands and etc.
When it comes to talking about the illustrations, various websites like lighthousebrewing.com, hungercrunch.com and more are featuring custom illustrations that will add an extra layer of the visual appeal and develop a truly unique website experience.It is also expected that websites will implement more custom-made features and illustrations so that they can differentiate themselves from their competitors.
It is also predicted that videos will continue its charm in 2017 as well because videos become hugely popular for websites due to increase in internet speed and wide accessibility for users. There are lots of people, who prefer to learn by watching videos as opposed to reading huge content.As per Hyperfine Media, approximately 96% of B2B organizations are making use of video in some capacity in their marketing campaigns, and 87% of online marketers are making use of video content.
Do you know that your website should have a home page, showing the clear and concise message? Make sure that your website should tell who you are and what your website is all about.A message will be the first thing that visitor will see on your website, and if visitors can’t determine what you can do for them instantly once they land on your website, they will leave your site and never come back. So, try to get their attention instantly with an evocative message.
So, these are some of the incredible web design trends to expect in 2017. These trends will rule the web design industry and give users a rich experience. Do you have an updated website for your business? If no, you should have one to reach out your visitors and give a rich experience.