How to Increase Facebook Audience
April 8, 2013
Your audience will be your brand champions, and you can use your existing followers to bring new people to your audience. The more the existing audience interacts with your brand, the more chance there is of their own social networks noticing this, and thereby doing the same. Ultimately, every time someone does interact with your brand via social media it is free advertising for you.
Announce to your customers you’re on Facebook via email, existing newsletters, website updates, etc. and they should be there with you. You may give them incentives to be there, such as product offers, exclusive content and other initiatives. Most of all, make them feel like they’re missing out on something if they aren’t with you on Facebook.
Ask your audience. Instead of just posting a link, ask your followers what they think about the content as well. Keep them engaged and the impressions on your posts will reflect that.
Keep your fans informed about any special deals, potentially with additional emails with direct links to your page. Try and make your audience feel appreciated, so that they are inspired to communicate more with your brand, recommend you to their friends via Facebook, and post positive comments. This can also show people who aren’t following you on Facebook, the potential they can get of doing so.
Analysis is the key to proving the value you are adding to your company. Simply using Facebook insights can give you a clear idea of what types of posts have been engaging with your existing audience. Check out your top 10 posts and bottom 10 posts and adapt your strategy. If polls you created and posted are getting the best results, post some more. See what kind of content your audience are most and least interested in, and give them more of what the numbers say they want.
Be proud that you’re on Facebook, and shout about it. Add the page link to your email signature, add icons to your website in as prominent a position as you can.
Customers are more comfortable placing their customer service enquiry via a social media portal, so it is in your best interests to offer you Facebook brand page as an outlet for this and to be publicly seen doing so. Most companies have started outsourcing their social media management to ensure effective results for their business.
Contact us today to find out more about SLIM Enterprises’ social media management services. There is never any obligation until you have found the perfect solution for your business. To inquire, call us at (416)712-8755 or email at firstname.lastname@example.org. You may also check our website here.