Contact Us

Contact SLIM Enterprises today to get the most out of your business.

captcha

How slow is too slow in 2016?

February 12, 2016


Have you checked your website’s speed lately?

In a study conducted by Geoff Kenyon way back in 2011, he determined these standards for comparing your website speed against the rest of the Web:

  • if your site loads in 5 seconds it is faster than approximately 25% of the web;
  • if your site loads in 2.9 seconds it is faster than approximately 50% of the web;
  • if your site loads in 1.7 seconds it is faster than approximately 75% of the web;
  • if your site loads in 0.8 seconds it is faster than approximately 94% of the web.

Five years later you can bet these numbers are conservative in the extreme!

Most of the time, priorities are set on different aspects of digital marketing such as social media marketing, search engine optimization, and content marketing. Of course, what’s left out of the equation is page speed optimization. You may have a great website with good content and superb functionality, but how’s the quality of your traffic going? Milliseconds do matter in optimizing your website.

Have you asked yourself, “I do have a lot of visitors, but why aren’t they converting?”

 

Minimum speed

The golden question is: how fast should my website load in 2016?

In Google’s Site Performance for Webmasters video, Maile Ohye, states that “2 seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half second.”