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How Improving User Experience (UX) Can Add More Value To Your App

June 21, 2017


The successful development of the application depends on a combination of factors, but I think that you probably also believe that the mobile user experience as a whole (UX) tops them all. Applications that stand out in the market are those that offer a great UX. Now, there are countless elements that when applied in the optimal combination of UX,  makes your applications unforgettable for users. When it comes to developing mobile UX, following the recommendations for mobile app companies is a hard thing. And if the application of your users is already familiar, it will allow you to include the most effective approaches to guide the behaviour of users of the application. Without a specific understanding of the psychology and philosophical foundations of the practice you have chosen, you are likely to miss, and this will lead to a depressing and full user experience friction. Here are a few strategies that are used to achieve a valuable UX. Following all aspects of mobile design UX helps you avoid mistakes.

Design of the User Interface (UI)

Image Source:www.rishabhsoft.com

The huge factor in creating a mobile UX brightness application is its user interface. I’m sure that you know the application UI elements of an application can include everything from a different screen size using the target device to a virtual keyboard that appears on demand. As if to respond to the drum rhythm, the two major mobile platforms, iOS and Android are releasing updates that significantly change the design of the user interface that affect their users and how they use the applications. Developers are following the changes closely and take advantage to develop applications that take advantage of these new features. This will keep your app development company competitive in the face of an ever-changing mobile landscape.

The Design of the User Interface Is Minimal

The growing trend in recent years to use the design of the user interface is minimal. This perspective has become very popular, as the mobile application should be super functional, not only pleasant to watch, and can be applied to a number of different processes within mobile applications such as purchase and registration applications, which improves the overall mobile application UX.

The basic principle of this approach is to provide the user with only what they need to know. From a psychological point of view, this is known to be an easier way to make the application interesting for users. This also reduces the load of information the user needs to remember. These two principles  presents the strategy to provide the user with an exceptional mobile user experience. The design of a minimal user interface can also be applied to and the relation to the function of application registration screens which only collects the absolutely necessary user data fields to avoid unnecessary text. This led to an increase in coverage and a reduced lost of interest.

Mobile On Boarding Experience

Image Source:www.usabilitygeek.com

They say that you get only one chance for a first impression. In the context of Mobile UX, providing the first class experience on board is the basis for attracting and retaining users. Think about how to proceed to the entrance ramp to the highway enclosure, with different screens are the scenery along this road.

So what is an adaptation experience? What is your goal? The goal of the adaptive is to show the value of their application to the user, showing how they can achieve what they want quickly and efficiently. There are a number of strategies that you can implement to maximize mobile UX during this phase, while users are back. One such strategy is progressive shipment. This interaction process is interactive, providing a user guide when using the application. If your application has a complex workflow, multiple sections, hidden functions and / or gestures based on interaction, then gradual integration is the best choice.

Change Customizing for UX Setup

A few days before the mobile desktop sites day, when the use of a variety of technologies to customize the screen in accordance with the preferences of previous visits to users. They did it with cookies. This type of setting migrated to the mobile, but it was difficult, because a wide range of screen sizes (especially Android platforms) was a nuisance for mobile developers.

Enter settings where the behaviour of past visits and is recorded by the application and saved. In the era of large data, there are countless ways to improve mobile UX. Say, for example, that users prefer to buy a certain type of product for your child at the beginning of each month, the user application will offer them special offers, the type of product at the end of each month. With this information, the application can increase revenue by offering manufacturers of these products the opportunity to provide their users with personalized recommendations.

Another example is the push notifications that have been mobilized by many popular retailers. But few doubt that the strategy of Customizing Cream Starbucks is growing mobile personalization. The personalization strategy is one that is proven, and can bring an application for an endless stream of revenue, if done correctly. Offering highly personalized push notifications based on previous purchases. The power of big data is put to good use in the tuning area. This allows brands to penetrate the minds of consumers, using the right combination of data, psychology and time.

Gesturization

Image Source:www.uxplanet.org

The use of pinch, slides and moving are some examples of Gesturization. The application’s user interface was limited to the touch in the past with minimal functionality to slide and pinch. Now, designers are putting more emphasis on gestures in their user interface design. For example, gestures today facilitate the sliding action, both sharing and removing.

In addition, it is important to know your market and other applications that your target audience can use, so that you can use the same types of gestures in their application. Thus, it is not only to optimize your user interface based on the behaviour of your target market, users will feel comfortable with their application from the beginning, and will be much easier on board.

Measuring Mobile UX: The Power of Qualitative Data

Last but not least, for the final strategy, I would say that UX applications should be monitored from the first day using the UX analytics application, which will help app developers understand the reason for the key indicators and quantitative data. These tools analyze UX applications that provide quality data offer unique features, such as user thermal and tactile records that allow you to delve into the user experience. This highlights the main drawback of traditional mobile analytics, such as Google Analytics, which provides focus only  on numbers, not the reasons for user action. The knowledge gained from the application of analytics will allow UX to fine-tune the application, moving a step closer to the ultimate UX optimization and the mobile, a pot with gold. There are several strategies that work to provide the ultimate UX experience. Clarify the UX mobile application is critical to maintaining this advantage, and that’s why I highly recommend starting monitoring user behaviour from the first day of using UX analytics applications.

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