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How Good Web Design and a Powerful Database Boost User Experience

December 6, 2017


The internet marketplace is booming as more companies adopt new strategies to grow their market reach. This comes in the backdrop of increasing costs of doing business, which has forced more innovative thinking. Among the strategies being used is the creation of more powerful websites backed by powerful databases for better performance. With over 3.6 billion people already online according to the InternationalTelecommunications Union (ITU), it goes without saying that the internet is the new business frontier. A recent report published by HubSpot indicates that 81% of shoppers conduct online research before making a purchase, which highlights the importance of being available on this platform. If your business is not yet on the internet platform, you are missing out big.

Understanding the Power of Web Design

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By leveraging the best web design, you can now gain a competitive edge in your niche, boost sales and grow your brand’s visibility. Today, it is no longer enough to have a good looking website; you need to think outside the box for your website to stand out and perform excellently as well. Web design is more than just aesthetics. With user experience (UX) becoming even more critical in search engine ranking, the place of web design cannot be overemphasized.

A recent internet users’ study conducted by Society of Digital Agencies (SoDA) says that 38% of users abandon a page if it takes more than 2 seconds to load. 39% of respondents also say they abandon a web page if the layout is not impressive. A poor web design could be causing your site’s high bounce rates and cart abandonment and their need to act sooner than later.

If you have invested heavily in SEO and other marketing techniques and you still have nothing to show for it, you need to reevaluate your site’s design. This could be the difference between a successful online business and failure.

Powerful Database for Business Success

The increased activity on your business website necessitates the use of a powerful database. A data-driven website performs far much better than any other type of website and this should be a priority. Whether you are building a new website or you are migrating from one database to another, you should leverage databases that have a track record in supporting e-commerce businesses and these include Oracle Microsoft SQL Server and MySQL.

A reliable database ensures that your website is always available and this is a great component in improving user experience (UX).Increased unavailability of a website turns off users and you will note a fall in conversion. Worse still, downtime leads to loss of brand trust, which will hurt your business. By going for a strong database, you guarantee users a seamless browsing experience, which is just what your online store needs.

Better still, they can easily complete purchases without delays and this boosts sales while also promoting brand loyalty. A reliable database guarantees the security of your data through the best backup and recovery technologies. Data loss can ruin your business, hence the need for enhanced security by choosing a dependable database. However good your website looks, you will only achieve the predetermined objectives by giving visitors an impressive experience which can inspire them to make a purchase or take another preferable action.

Web Design in Online Marketing

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The competition on the internet marketplace is vicious and for your business to survive, you need to take every opportunity to stay ahead of the competition. Leveraging web design is one easy way to do this. Below are some of the advantages you will enjoy by investing in web design:

  1. Great First Impressions

Your website is the face of your business in this marketplace and as they say, first impressions matter a lot. Internet users are a choosy lot because they are lost for choice. Your website must be eye-catching and this calls for careful use of colors that reflect your brand. The color choice, graphics, font, image size and layout of the pages will determine how long users will linger. If your page design is not impressive, you will experience high bounce rates and poor conversion rates.

  1. Improved User Experience

One of the main reasons your site is experiencing high bounce rates could be a poorly designed layout. For instance, if users are trying to learn more about you but can’t find the contact information, you will suffer high bounce rates and this can only be remedied by redesigning the site. Worse still, the poorly designed website could be leading to slow loading, which is another major turnoff for users. If you are experiencing high bounce rates on different pages, it is time you talked to a web designer to optimize the design for better loading times.

  1. More Value for Money

There are thousands of websites a shopper can visit and if they choose yours, you must take the chance to convert them from just browsers into buyers. This is easier said than done and in fact, talking to website owners reveals that this is the hardest thing to do. When a visitor comes to your site, they need more than just advertising content.

The beauty of online shopping is the fact that it is easy; this is what you should always try to do with your website. Make sure users can find the information they need and if they want to make a purchase, the process shouldn’t be complicated. The steps to follow should be fast and this will reduce the number of abandoned carts in your store. Your site’s design should be optimized to provide more details that will assist the user. This way, you will be giving them more value for their money; for instance, adding a video about the importance of some of your products goes a long way in helping them make the right decisions.

Final Thoughts

Well, web design and database services might not have been the first things on your mind when thinking of how to boost your business but they should be. A reliable database boosts user experience and so does a visually appealing and functional website. By working on these two aspects, you will boost your online business’s performance.

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