How Can Non-Profits Promote Their Message Through Graphic Design?
December 20, 2017
Especially during the giving season, non-profits can effectively use graphic design to better their organization and widely convey their message. Many large non-profits have nationally recognized brand imagery, including the American Red Cross, American Cancer Society, and World Wildlife Fund. Naturally, large and small non-profits alike frequently sell t-shirts, pens, and items with their brand’s image. Profits from these items go to the nonprofit, while also providing visibility whenever anyone wears or uses the item.
Larger non-profits, like the Bill & Melinda Gates Foundation, are appointing respected figures to positions like Director of Global Brand and Innovation for a good reason. Quality graphic design plays a substantial role in conveying brands to the masses. In the nonprofit sector, this is crucial for broad reach. Consider the fiscal limitations many non-profits have. The role of brands in the nonprofit sector cannot be understated.
The importance of graphic design for non-profits extends well beyond a logo. Non-profits tend to host a variety of fundraising and charitable events, whose notability will grow with the aid of quality graphic design supporting the event.
Interactive Donation Progress
Graphic design can be a useful tool for encouraging donations. Steven König’s depiction of a local farm, which grows in size as the campaign collects contributions, went a long way in encouraging people to donate. As donations came in, it was exciting to see the farm grow. With a similar methodology, Mihn Pham’s graphic design showcases a bear’s increasing resources as the donations come in for landscape restoration nonprofit Justdiggit.
Getting an audience to pay for something meaningful, though without a material item in response to show for it, can be a challenge for non-profits. The aforementioned graphic designs provide a visual aid in showcasing where the donations are going. Even if the additions are fun and cartoonish, like Pham’s, they serve as a reminder to the nonprofit’s overall aim, which in Justdiggit’s case is to provide landscape restoration that positively impacts the animal ecosystem.
Offline Event Promotion
Beyond virtual donation events, actual in-person events can feel the effects of successful promotion with a striking graphic design. Shrewd design with bold colors that manage to showcase a cause can make a banner or flyer that helps promote an event much more valuable. Perhaps the event promotion is limited to social media promotion. A quality banner can make a big difference in piquing interest.
Showcasing Non-Profit Goals in Action
When considering donating to a nonprofit, people understandably want to be well-informed on their overall mission. A block of text can help convey whatever that mission is, but graphic design can go the extra mile in engaging audiences. For example, Far Reaching Ministries illustrates their mission with large and colorful photos accompanying the concise yet useful text. Similarly, Helping the Burmese Delta uses striking imagery and brief text as well, though with the addition of numerical impact regarding the total number of people helped and schools built, to show where the donations are going.
Flags at Events or a Non-Profit’s Office
For a non-profit’s physical location, a flag blowing in the wind can pique the interest of anyone passing by. Branded feather flags are portable, adaptable and durable. The images printed on them flutter in the breeze and provide a very striking visual effect. A smart graphic design on a prominent waving flag can help attract attention and create a memorable image.
Murals are also a great graphic design option for non-profits to pursue. Perhaps as a showcase at the non-profits’ physical location or a display made especially for an event. The mural can provide a unique visual explanation of accomplishments or goals. This encourages passers-by to stop and take a look.
Non-profits have a variety of options to help promote their brand and convey their message. They must use graphic design, ranging from interactive donation progress animations to striking placements of flags and murals, in the office and at events.