How Call-to-Action based Web Designs Help in Lead Generation
February 28, 2017
When you have a product, you want people to do more than just look at it; you want them to buy it. A simple way of implementing this is by incorporating call-to-actions within your site. Using buttons, links and images with actionable text explaining what users can do next is the easiest way to turn visitors into customers.
Congratulations! It seems that the amazing website you’ve built has been getting a lot of hits and your conversion rate seems good. Are you okay with just “good” though? Don’t you want it to be the absolute best in can be? If so, you have a couple of options. You can go to a digital marketing agency that’ll cater your needs, or you can adopt a can-do attitude and start tweaking your existing call-to-actions to get that conversion number up .So, here are five guaranteed ways to generate leads through your site’s call-to-actions.
What is a Call-to-Action?
Call-to-Actions (CTAs) are usually found in the form of buttons, text links, and images that invite the user to click on them so that they can carry out a particular task (subscribe to a newsletter, start a free trial etc.).
How Do Call-to-Actions Boost My Conversion Rate?
CTAs are arguably most important for converting your site visitors into customers. However, CTAs aren’t always about selling something; they also help guide your visitor through your website and help them figure out what they want to do next. Nonetheless, effective CTAs can capture leads that later turn into a growing customer base. According to AddThis Academy, “customers usually prefer to do their own research before actually speaking to a salesperson. This makes it very important to capture a lead’s details in order to give content-driven marketing and lead nurturing processes the chance to “warm up” a prospect before a salesperson calls.”
So what types of call-to-actions are the best? Here are 5 must-have CTA’s to incorporate on your site:
1: Social Buttons
It’s no secret that successful companies have a strong social media presence. In fact, 83% of marketers agree that social media is important for their businesses. So it makes perfect sense to incorporate your social media links on your website so that visitors have the opportunity to be more engaged with your brand, and most importantly, share or “like” your content. With social buttons, you’re able to tap into your visitors’ networks and encourage them to interact with your business in a more personal way. As a result, you generate more leads and increase your email subscribers. Just keep in mind that social share buttons work better towards the bottom of your page; your prospects need time to go through your site first to decide whether or not it’s worth sharing!
2: Footer buttons
Once a visitor makes it to the bottom of your site, having buttons or links present will definitely be beneficial in generating leads. Visitors that make it to the bottom of your page are more likely more interested than others, and as such this is a great opportunity for your business to present some type of offer or deal. This bottom placement also makes logical sense for your users since they’re more likely to “start a free trial” or “learn more” after reading your content.
3: “Subscribe” CTA’s
The “Subscribe” button is a common CTA used for obtaining email addresses. You might be tempted to think that email marketing has become outdated and virtually useless because of social media marketing’s increasing popularity. However, studies have shown that email marketing is actually more effective than social media in most categories except for sharing; there are 900 million more people who utilize email than Facebook, and 77% prefer email for permission-based promotional messages over Facebook. Moreover, 86% of consumers would actually like to receive promotional emails from companies they do business with at least once a month, and 15% of them daily.
4: Full screen CTA’s
When something is in full screen mode, it’s hard to ignore. This type of CTA really grabs and directs the user’s attention to one specific place because it presents virtually no other option than to click what is presented. Just remember to be mindful that you’re not using traditional welcome gates or pop up interstitials, as these can hurt your website’s SEO rankings.
5: Animated Buttons
While static, non-changing CTA’s are concise and can deliver clear messages, a CTA that utilizes some type of motion or animation can work towards quickly capturing your visitor’s attention. For instance, a button that slides as a visitor scrolls through your content can convert readers without necessarily preventing them from reading more. Since these buttons are less intrusive than pop ups and move with your user as he or she scrolls, it is sure to be spotted and reacted to. Additionally, literal cartoon animations or arrows pointing to your CTAs can have the same effect and enhance your buttons
Above all, the most important thing to keep in mind is that your website should be mobile-friendly. It doesn’t matter how beautiful or eye-catching your call-to-actions are if you’re not optimized for all devices. Honestly, nothing is worse than having to zoom into a screen that isn’t optimized for mobile, and having to constantly swipe back and forth just to see the entire screen, no, thank you. Don’t know how? Check out this blog post that’ll help you with Google’s mobile-first search index. Ultimately you must make sure that your site is responsive or else your business risks getting left behind in the dust. So, go ahead and take another look at the CTAs on your site on both a mobile and desktop browser. You might be surprised to find that tweaking a few words or colors can make a huge difference in your conversion rates.