Henry Wood is a carpenter who needed an identity to reflect his talent, craft, and passion for all things wood. Sam Hall of The Partners designed this thumb print/wood grain symbol, and at the time of creation a few years back, Henry’s age was depicted by the numbers of rings in the mark.
Boss Print helped to create the wood effect for the business cards by duplexing five layers of 540gsm G F Smith Colorplan, giving a hefty card weight of 2700gsm.
Henry’s makers mark is laser-etched onto brass plaques and discreetly placed underneath his furniture commissions.
The work got some deserved attention from D&AD, Graphis, and was a judges pick in the Brand New Awards.