One of my recent favourites is this new identity for the Helsinki Philharmonic, designed by Bond.
“Helsinki Philharmonic Orchestra wanted to reposition its brand in order to strengthen the brand image and overall experience. In a series of workshops the new positioning and identity was crystallised; the power and energy of the music is the orchestra’s driving force. The new visual identity brings alive Helsinki Philharmonic Orchestra’s core, all 102 musicians, in both logo and photographic concept.”
It’s a good example of how you can incorporate a lot of detail in a logo (in this case the names of every person in the orchestra), yet also have a simplified version for reproduction at smaller sizes without sacrificing the shape.
The musicians will change over time, sure. But equally, so will the promotional material for concerts.
See more from Bond. Via Brand New.