“One of the challenges of the identity was fulfilling the official bilingualism requirements of the country. The symbols transcend language, and while the stroke symbol does not translate as directly to the French word for stroke as per English, it represents a feeling anyone who has been impacted by a heart attack or stroke has felt — an abrupt punctuation, exactly how a stroke suddenly interrupts life.”
A fitting rebus for Heart & Stroke, designed by Paula Scher. And a great deal stronger than the organisation’s previous design (below).
More info and context on the Pentagram website, also on Brand New.