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Girls’ Life vs Boys’ Life

September 26, 2016


Having a daughter gives this more personal significance, but it’d still rile me if Scarlett wasn’t around.

Photographer Matt Frye took his kids to the local library in Kansas City where he saw his 7-year-old daughter looking at the cover of Girls’ Life — a US magazine aimed at 10-15 year olds. A few rows up was an issue of Boys’ Life. Matt sat them side-by-side and took a picture, posting it on Facebook, saying, “A sad microcosm of what our society says being a girl vs being a boy means.”

Girls’s Life, Boys’ Life coversPhoto by Matt Frye, One Tree Studios

Headlines from Girls’ Life include “The New Denim Checklist (get ready to hear ‘I love your jeans’),” “Wake up Pretty (because mornings are rough),” and “My First Kiss.”

While Boys’ Life is all about exploring futures.

This dumbing down of what young girls should be interested in is nothing new, but it should still be called out, and I’m glad designer Katherine Young took it a step further to design a quick mockup of her own cover.

Girls’s Life cover, by Katherine Young

“‘Wake Up Pretty’ was the most glaring part for me. There it was next to a girl who had went through a professional photoshoot and been touched up digitally and we are telling our daughters to look like her right out of bed.”

Girls’s Life cover, by Katherine Young

Matt and Katherine have both generated a ton of media coverage in the past couple of weeks. Let’s hope it wakes some people up.

Doing good > looking good.

Via Quipsologies.


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