Evaluating SWOT – SWOT Analysis Pros and Cons
September 28, 2017
One of the best analytical business methods every created is the SWOT analysis. This is utilized in order for companies to determine and categorize various internal and external factors that their organization faces. With the information obtained here, one will be able to match the resources of their firm to their own capabilities so as not to get lost in the competitive environment. Therefore, this is an essential contribution to the process of creating the strategic plan. The SWOT strategic plan has been used for several decades now as it dynamically develops and improves the business process. There are SWOT analysis pros and cons though that you have to learn about.
Before you conclude that you need SWOT, it is significant that you are aware about when to use SWOT. Bear in mind that this method involves the gathering and portrayal of business information about select company factors which may impact the evolution of the organization. With this in mind, you will be able to identify the correct timing for the SWOT strategic planning. Since it will take time and resources to accomplish this, it is vital that you understand such fact so that you will be prepared in meeting its own requirements.
This is a one of kind business tool but it is not perfect. There are SWOT analysis pros and cons that you should be aware of. Perhaps the best thing about this is that it is very simple. Since you own or run the company, you know what it is all about – the strengths and weaknesses. With both on your knowledge, you can use the data from the strengths of your company to identify the opportunities that it might seize in the future. The weaknesses on the other hand will allow you to specify what might threaten the success of your business. These pieces of information will make up the SWOT evaluation.
Aside from its simplicity, it is undeniable that SWOT is versatile. It does not matter what type of business you are running, the number of people who are working for you, the size of your business or the goods that you are selling. Apart from that, there is no need for 24/7 attention for it, no brainstorming session and formal discussions. With SWOT, you can easily maximize your strengths, minimize weaknesses, take advantage of the opportunities and deal with the threats. However, there are also disadvantages here. First is that this is very time consuming. As mentioned, you will be collecting a lot of data about your business. Then, you will need to examine them thoroughly to ensure that you have classified them well. In addition, there is a huge tendency for people to obtain data that may not be from the present.
There could also be problems in handling the SWOT data because most businessmen have different opinions and understandings about this type of analysis. The most dangerous though is that this can be highly subjective. Since you will be listing the strong points of your business, you might eventually jot down more strengths than they actually are. Nevertheless, the success of SWOT does not depend on the SWOT analysis pros and cons. It relies on the methodologies that you implement and the eagerness to mark the strategic destination of your business.