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E-Commerce and Web Design: How They Interact and Why

March 8, 2017

In this day and age, where technology is involved in our daily lives to such a great extent, it is hard to imagine that we would be separated from it for even a day. In a typical day, we spend about 3-4 hours on our phones on average. This involves communicating through various applications like IM, Whatsapp, Snapchat, syncing daily schedules, checking your email, browsing the internet for different things. Before smartphones came in to existence, there used to be different gadgets that were used for communication. People had personal computers, clocks, calendars, dictionaries, etc. for everyday tasks. Now, a smartphone basically represents a mini-computer in your palms and the internet connects your smartphone to every possible avenue of communication. This is the new age of communication and it brings with it certain changes.

In a recent survey, it was found out that computer sales have gone down and smartphones sales have gone up. In another research, it was found that a significantly higher amount of people browsed the internet using their smartphones than using their computers. This means different things for business trades that are set up online. First and foremost, it affirms the fact that online businesses are doing really well in this age. Secondly, this places a lot of importance on the quality of webpages that are being accessed; if your webpage is well designed and easy to use with attractive content, it means it will get more traffic and consequently your company will generate higher profits as well.

This second point cannot be stressed enough; for an online business, the only way of communication with the customers is through their webpage and the content on that page. Everything from the design of the webpage, to the placement of the menu, to the content on the page, to the images on the pages, are very important for attracting the right kind of customers. The problem arises when a business major decides to open up a business and does not understand how to work with it online. For this there are IT and marketing professionals, creative web designers that can be outsourced. They can help in creating customized webpages and manage everything according to your needs. Affordable web design is not difficult to find at all.

Web designers and content managers have in-depth knowledge about viewership and creative avenues. They understand the psyche of consumers well and they know what features are how important for consumers. As a layperson, it is difficult to understand what really matters on a webpage but experts understand how these things work and how to organize this knowledge in to workable solutions. Web design companies and teams work together with their clients for better results and customized web pages help clients gain better insight in to their own businesses. Custom made web pages are also well designed and generate more traffic than normal web pages. Web development and designing is a very important and upcoming field that is integral to the world of ecommerce and marketing.

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