Timeless marks by the Design Research Unit (DRU), Britain’s first consultancy to draw together expertise in architecture, graphics, and industrial design.
Ilford Limited (photographic materials), 1966.
Spread from the Design Research Unit monograph by Michelle Cotton.
The DRU was founded in 1943 by advertising entrepreneur Marcus Brumwell, architect Misha Black, and graphic designer Milner Gray. One of the firm’s founding documents claims, “Like every aspect of modern industry, design should be a co-operative activity.”
Tarmac (the seven t’s logo), 1964.
British Rail (double arrow), 1965.
ICI, refined from the original 1965 design (below).
The agency’s manifesto on the cover of Michelle Cotton’s monograph.
The firm was acquired by architectural practice Scott Brownrigg in 2004.
Design Research Unit: the firm that branded Britain, on The Guardian.
DRU, on Wikipedia.