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Branding for Toko Downtown by BrightHead Studio“We developed a…

January 18, 2017



Branding for Toko Downtown by BrightHead Studio

“We developed a new visual image and concept of the famous restaurant, which has allowed to emphasize the high status of the institution. Having attentively studied traditional painting of Japan, we paid attention to the “marbling” paper technique (floating ink). They formed the basis of the entire identity of the restaurant. The modern subculture of Japan is allocated with bright colors, mad dresses and is the complete antithesis to the developed foundations and traditions. By combining these two strands of Japanese culture we were able to create a truly modern, bright and rich visuals.”

BrightHead is a small multidisciplinary design studio based in the heart of the Urals – Yekateringburg, Russia. Their focus is on PR, identity, packaging, wayfinding, editorial & typography.

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