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Branding for Luckee Restaurant by Brittany Waldner“Renowned chef…

November 16, 2016



Branding for Luckee Restaurant by Brittany Waldner

“Renowned chef Susur Lee’s latest restaurant is a modern take on a Chinese dim sum. The logo, vintage illustrations and associated collateral are stylized riffs on those from family restaurants of generations past. The logo design incorporates a custom font and the Cantonese symbols affiliated with the brand to create an dentity that is at once contemporary and classic.”

Brittany Waldner is a multidisciplinary designer with a specialized focus in brand identity. Currently based in San Francisco working as a Design Director at Office. Previous cities she has called home include Toronto and Portland.

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