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Branding for DK by Angelos Botsis“Identity was mainly inspired…

February 26, 2017




Branding for DK by Angelos Botsis


Branding for DK by Angelos Botsis


Branding for DK by Angelos Botsis


Branding for DK by Angelos Botsis


Branding for DK by Angelos Botsis


Branding for DK by Angelos Botsis


Branding for DK by Angelos Botsis

Branding for DK by Angelos Botsis

“Identity was mainly inspired from the geometric elements that can be found on the engineers blueprints. The chosen color palette uses a distinctive orange tint as the dominant color. A color that is inextricably linked with the signage on construction sites and demarcation areas. In order to achieve coherence throughout the identity, we designed some basic visual elements as a guide for the development and the brands promotion. A custom orange color code was created and after a lot of trial and error we achieved the visual and the tactile preferred result.”

Angelos Botsis is an award-winning interdisciplinary Designer and Visual artist based in Athens – Greece. His work extends across multiple disciplines such as Branding, Web & Print. His approach is based on a strategic methodology & research, seeking top notch visual concepts combined with clean aesthetics thus providing unique, functional and innovative solutions for brands and individuals that want to stand out and communicate with their audience.

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