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Branding for Deluca Coffee by Christopher Doyle & Co“We…

December 28, 2016



Branding for Deluca Coffee by Christopher Doyle & Co

“We created a unique logomark based around the D and L letterforms found within Deluca, that also references the silhouette of a coffee cup on the machine tray, and the barista’s tools. This mark was then abstracted and used to create a series of supporting illustrations that are applied to product bags, collateral and in-store artwork. To coincide with the rebrand, the cafe underwent a full renovation to complement the new identity.”

Christopher Doyle & Co. is a creative company led by Creative Director, Christopher Doyle. An internationally recognised designer with over 15 years experience, Chris has worked at some of Australia’s leading brand and design agencies. At CD&Co, they work with a diverse range of companies, brands and partners across multiple platforms. They specialise in brand identity including naming and verbal identity, creative direction and digital design.

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