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Branding for Daisy Grace by 25AH“Daisy Grace is a new Swedish…

December 12, 2016



Branding for Daisy Grace by 25AH

“Daisy Grace is a new Swedish fashion brand with dynamic collections that fit a wide variety of styles.The brand has two different personalities that reflect each other, where Daisy stands for the playful and Grace for the stylish. This was our inspiration for the logotype’s mirrored typography. The logotype is flexible and can change proportions depending on context. We used subtle patterns and holographic foils to add contrast to the minimalistic design. Our work included logotype, packaging, tags and website.”

25AH is a Stockholm-based multidisciplinary brand and design agency that uses commercial strategy for creative and unconventional design and identity solutions. They believe in connecting people emotionally with the brand. With their creative process, based on research and strategic thinking, they visualize great ideas, develop effective communication and consumer engaging solutions.

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