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Brand Identity for The Diligence Company by Anagrama“For the…

June 29, 2017




Brand Identity for The Diligence Company by Anagrama


Brand Identity for The Diligence Company by Anagrama


Brand Identity for The Diligence Company by Anagrama


Brand Identity for The Diligence Company by Anagrama


Brand Identity for The Diligence Company by Anagrama


Brand Identity for The Diligence Company by Anagrama


Brand Identity for The Diligence Company by Anagrama


Brand Identity for The Diligence Company by Anagrama


Brand Identity for The Diligence Company by Anagrama

Brand Identity for The Diligence Company by Anagrama

“For the brand’s creation, we chose as inspiration Leif Erikson’s voyages. The brand icon, consists of a boat that conceptually represents sailing towards the conquest of new opportunities within a team of explorers working together towards a common objective. The color palette, leans to the dark blue reminding us of the ocean and its voyages. The usage of blue, at the same time, represents formality and experience, part of the company’s personality. The golden touches add the elegance and exclusiveness tones required by the brand. The typographical selection presents contrasts with the usage of the serif Platin and modern touches on behalf of Neue Haas Grotesk.”

Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. They create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the up most attention to details, to providing perfect solutions based on the analysis of tangible data. 

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