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Brand Identity for Sisu by Parámetro Studio“Sisu is an oriental…

December 2, 2016



Brand Identity for Sisu by Parámetro Studio

“Sisu is an oriental inspired cuisine that uses mexican ingredients, together creating an exciting gastronomic adventure. For the brand behavior we created a strong icon using a dragon’s head, paying homage to oriental culture, with a serpent’s body, representing Mexican heritage. For the stationary and menus, we chose to use neutral colors, along with serif typography with spaced kernings, similar to japanese kanjis. The message in japanese translates to “Welcome back.””

Parametro Studio is a design studio based in Monterrey Mx and Mexico City, specialized in creative strategy, branding, digital media and architecture. It’s all about becoming something new and iconic.

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