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Brand Identity for Rent The Runway by Lotta Nieminen“Rent The…

January 17, 2018




Brand Identity for Rent The Runway by Lotta Nieminen


Brand Identity for Rent The Runway by Lotta Nieminen


Brand Identity for Rent The Runway by Lotta Nieminen


Brand Identity for Rent The Runway by Lotta Nieminen


Brand Identity for Rent The Runway by Lotta Nieminen


Brand Identity for Rent The Runway by Lotta Nieminen


Brand Identity for Rent The Runway by Lotta Nieminen


Brand Identity for Rent The Runway by Lotta Nieminen


Brand Identity for Rent The Runway by Lotta Nieminen

Brand Identity for Rent The Runway by Lotta Nieminen

“Rent The Runway is an online service that leases designer dresses and accessories for a fraction of their retail price. The solution is a playful but sophisticated visual identity that relies on rotation: the logo represents an ever-changing closet, based on a grid that allows to create hundreds of different variations of the logo. A muted color palette positions the otherwise playful visual identity as a sophisticated, high-end experience, applied by Rent The Runway’s in-house design team into a wide array of digital and printed implementations.”

Lotta Nieminen Studio is an award-winning graphic design, art direction and illustration studio, creating holistic visual solutions for clients across discpilines. Passionate about finding the best tools to execute content-driven visuals, the studio works as a creative partner in all aspects branding, bringing visual identities to life through thoughtfully crafted printed and digital implementations.

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