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Brand Identity for Mur Mur by Futura.“Mur Mur ​is a project…

June 8, 2017




Brand Identity for Mur Mur by Futura.


Brand Identity for Mur Mur by Futura.


Brand Identity for Mur Mur by Futura.


Brand Identity for Mur Mur by Futura.


Brand Identity for Mur Mur by Futura.


Brand Identity for Mur Mur by Futura.


Brand Identity for Mur Mur by Futura.


Brand Identity for Mur Mur by Futura.


Brand Identity for Mur Mur by Futura.

Brand Identity for Mur Mur by Futura.

“Mur Mur ​is a project located in the mexican paradise of Tulum; a restaurant that takes into account its surroundings, promotes fair trade and optimizes its resources. The identity of design we are proposing is based on exactly that, optimizing resources, and keeping nature rustic, hand by hand with Mur Mur’s philosophy of becoming one with nature and on giving great importance to sustainability.Mur Mur is a refreshing project, that honors and respects our favorite Mexican corner in the Caribbean.”

Futura was founded in 2008 by Vicky González and Iván García. The intersection of two different backgrounds and working methods gave them a unique way of approaching projects, finding balance between stiffness and rebellion. What they had in common was key to settle some rules, and the have been following them since day one.

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