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Brand Identity for Moneygun by Dan Blackman“Working with…

April 18, 2017




Brand Identity for Moneygun by Dan Blackman


Brand Identity for Moneygun by Dan Blackman


Brand Identity for Moneygun by Dan Blackman


Brand Identity for Moneygun by Dan Blackman


Brand Identity for Moneygun by Dan Blackman


Brand Identity for Moneygun by Dan Blackman


Brand Identity for Moneygun by Dan Blackman


Brand Identity for Moneygun by Dan Blackman

Brand Identity for Moneygun by Dan Blackman

“Working with restaurant group 16” On Center, our focus for this project was to create an identity and brand direction that paid homage to a bygone era of cheap cocktails and shady barflies, and set Moneygun apart as a beautiful but unpretentious lounge with damn good drinks. With this in mind, we chose a distinctive and evocative name, created a thoughtful visual system that felt fresh but nostalgic, and designed collateral that balanced a sense of of timelessness and the totally new.”

Dan Blackman is a creative director and designer living and working in New York City. Since 2006 Blackman has worked with companies such as Mother New York, Tumblr, VSA Partners, Sagmeister and Walsh, FWIS and most recently the creative director at Tictail.

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