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Brand Identity for Modern (Dwell Magazine) by Collins“Target…

March 14, 2017




Brand Identity for Modern (Dwell Magazine) by Collins


Brand Identity for Modern (Dwell Magazine) by Collins


Brand Identity for Modern (Dwell Magazine) by Collins


Brand Identity for Modern (Dwell Magazine) by Collins


Brand Identity for Modern (Dwell Magazine) by Collins


Brand Identity for Modern (Dwell Magazine) by Collins

Brand Identity for Modern (Dwell Magazine) by Collins

“Target engaged COLLINS to help design a dynamic and modular system to be applied to across the Modern by Dwell Magazine brand, packaging, communications and retail environments. To bring the spirit behind the collection to life, Target & COLLINS drew inspiration from the same modernist ethos that Chris Deam and Nick Dine used to approach the product design.The original ambition of modernist design was democratic — the goal was to make great design affordable, and not just for the wealthy.”

At Collins they see a world where all points converge. Digital into physical. Consumer into producer. Biology into technology. They call it the Convergence Era. And while this era reaches far beyond brands, it’s forever altered how we build them. What was once siloed is now integrated and seamless. What were once passive experiences are now controlled by customers themselves. Today, success hinges not as it once did, on crafting a carefully controlled image. But on creating blended, unforgettable experiences that enrich people’s lives.

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