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Brand Identity for Little Wolf Coffee by Perky Bros.“Little Wolf…

January 19, 2018




Brand Identity for Little Wolf Coffee by Perky Bros.


Brand Identity for Little Wolf Coffee by Perky Bros.


Brand Identity for Little Wolf Coffee by Perky Bros.


Brand Identity for Little Wolf Coffee by Perky Bros.


Brand Identity for Little Wolf Coffee by Perky Bros.


Brand Identity for Little Wolf Coffee by Perky Bros.


Brand Identity for Little Wolf Coffee by Perky Bros.


Brand Identity for Little Wolf Coffee by Perky Bros.


Brand Identity for Little Wolf Coffee by Perky Bros.

Brand Identity for Little Wolf Coffee by Perky Bros.

“Little Wolf is a small-batch coffee roastery and café led by accountant turned coffee roaster Chris Gatti. The design’s inspiration is one part science and two parts storybook. The system showcases a methodical, yet quirky typographic system and a restrained icy blue color palette reminiscent of the eyes of a newborn wolf pup. Our protagonist River can be found playfully illustrated throughout the identity as the loyal shopkeep—reminding everyone that specialty coffee shouldn’t be taken too seriously.”

Perky Bros exists to help brands gain clarity, value and distinction through design. They create visual identities, websites, packaging, print materials and any odd or end necessary to create an authentic experience. Working with startups to more established brands, they like to keep their approach flexible. Regardless of what they’re tackling, they strive to offer solutions built on plain-spoken, ambitious ideas – always grounded in research and meticulously crafted in their execution.

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