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Brand Identity for Frances Loom by Jessica Comingore“Frances…

June 14, 2017




Brand Identity for Frances Loom by Jessica Comingore


Brand Identity for Frances Loom by Jessica Comingore


Brand Identity for Frances Loom by Jessica Comingore


Brand Identity for Frances Loom by Jessica Comingore


Brand Identity for Frances Loom by Jessica Comingore


Brand Identity for Frances Loom by Jessica Comingore

Brand Identity for Frances Loom by Jessica Comingore

“Frances Loom’s rugs are collected and curated from antique dealers and flea markets throughout the world, and bring a sense of history and meaning to the spaces they inhabit. We rebranded the company to reflect its product’s heirloom qualities, using a soft, subtle color palette and design inspired by antique European typography. We also created a stationery system and set of hang tags to better represent the product, its backstory, and elevate the Frances Loom brand to set it apart from its competitors.”

Jessica Comingore is a boutique design studio specializing in refined visuals for emerging lifestyle brands. By working closely with her clients, Jessica aims to present each brand’s unique story in the most compelling and authentic way possible. Through thoughtful strategy and a keen eye for design, her studio has grown to offer a range of services including branding, web design and art direction, along with any supporting components a new business may require.

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